Leadership development case study

By The Numbers

50%

of 2020 cohort promoted

264+

participants developed

5 years

ongoing partnership

98%

completion rate (2023)

The Opportunity

Building Leaders the MYOB Way

MYOB has always been intentional about its culture. With core values centered on relationships, high performance that's about growth (not just results), work-life integration through "Flexperience," and inclusion where people can "be yourself and thrive"—the company has built something distinctive.

But in 2019, the Organisational Development team recognized an opportunity. While people were successfully stepping into leadership roles, there wasn't a structured program to deliberately develop emerging leaders in the MYOB way.

The Approach

Proven Content, Purposeful Implementation

MYOB partnered with Leda because they didn't want to build a leadership program from scratch—they wanted a proven one that could work within their culture.

Leda brought a platform combining battle-tested curriculum with enabling technology, all built on emotional intelligence and a distinctive philosophy: you must "manage self" before you can effectively "lead others."

This isn't generic leadership content. It's a systematic progression through 13 micro-journeys that build from self-awareness to self-management to leading others—delivered through a combination of group mentoring and daily practice supported by Leda's platform.

The Program Design

9-month self-paced journey through 13 emotional intelligence micro-journeys

Small group mentoring (5-6 participants) organized by location

Monthly mentor sessions facilitated by internal MYOB leaders

Midway reflection calls with breakout rooms for peer learning

CEO-led graduation ceremonies demonstrating organizational commitment

LinkedIn badges and certificates recognising achievement

The Journey

2020

THE PROOF

50%

promoted to leadership

16 participants | 100% completion

2022

THE SCALE

participants in 4 cohorts

Scaling organization-wide

2023

EXCELLENCE

98%

completion rate

4.37/5 participant satisfaction

2024

MATURATION

93%

"Very Good" performance

Sustained high quality

2025

ONGOING

Alumni Programs

launching

Participant Testimonial

“This changed my life. Thank you so much for the opportunity to be part of this program and fulfil my destiny of being a leader.”

MYOB Participant

Line Manager Feedback

“How they grow in their existing role, and show fantastic willingness to help take some of the responsibilities away from me. This helps me focus on the right things.”

MYOB Line Manager

The Verdict

From "No Pathway" to "Part of the Calendar"

For MYOB's 3,000 employees across Australia and New Zealand, the message is clear: if you want to lead here, you can grow here.

“We saw results within the first year, and now in our 5th year it has become part of the calendar whereby team members from across the business constantly ask me about the next opportunities available.”

About Leda

Leda is a leadership development platform that combines proven emotional intelligence curriculum with enabling technology to build sustainable leadership capabilities at scale.

Leda's "manage self before leading others" methodology has been deployed across corporate leadership programs and academic institutions, including Monash Business School's MBA program—which received AACSB's 2018 Innovations That Inspire recognition.

Website: getleda.com

Sectors: Corporate, Academic, Public Sector

Focus: Emotional Intelligence, Leadership Pipeline Development

About MYOB

Whether you are just starting out, or running an established enterprise, you can manage your entire business with MYOB. One business management platform, with all your key workflows from finance and supply chain to employee and project management. MYOB saves you time and money. Wherever your business is headed, MYOB adapts to meet your changing needs. Whilst providing the visibility and confidence you need to make better, more informed decisions. Unleash your business potential, with MYOB.

Website: https://www.myob.com

Founded: 1991

Location: Melbourne, Australia

Employees: 3,000+

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